LONDON, Jun 3 – Britain's advertising watchdog said Wednesday it had banned a real magazine ad promoting French schoenen Saint Laurent because the model highlighted was "unhealthily thin".
The written agreement photograph, showing the model relaxing on her back on the ground in a magnified skirt, tights and platform this method, was deemed "irresponsible" by the Merchandising Standards Authority.
It said an pose and lighting drew particular sort of focus to the model's chest, "where her rib cage was graphic and appeared prominent", and to your loved one's legs, "where her thighs not to mention knees appeared a similar width, not to mention which looked very thin. "
"We therefore considered that the plan appeared unhealthily underweight in the dessin and concluded that the ad was probably irresponsible, " the ruling thought.
The ASA intervened following a criticism after the advert appeared in Elle magazine.
Saint Laurent, formerly labeled Yves Saint Laurent, said it did not come to terms that the model looked unhealthily trim, but did not provide a detailed reaction to the watchdog.
The ruling points to the ad must not appear secondly in its current form.
French congress voted earlier this year to ban ultra-thin models due to concerns about the marketing and advertising of "unhealthy" body image, in a act that drew condemnation from modeling agencies.
Spain banned models beneath a certain body mass index following 2006 death from anorexia akin to Brazilian model Ana Carolina Reston, while London, Milan and San francisco fashion weeks have tightened suggestions on child models.
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