Not interesting events on the network last month sparked an interesting phenomenon, "Chengdu driver the street and beaten women drivers" after a few days, vehicle traveling data recorder in the whole network (Taobao, CAT) jump the number of search hits. Insiders told the reporter of Lei feng, within a week after the incident, vehicle traveling data recorder came a spike in sales, sales are usually 3 to 4 times.
Driving recorder rise started in the country in recent years, particularly after the 2012 and 2013, its sales began to spurt. But compared with huge car ownership (about 150 million or so), the absolute market share of vehicle traveling data recorder is not large, annual shipments of about 10 million units or so.
The reason was mainly because people buy the purpose of vehicle traveling data recorder single: just to prevent pence, frequency of use was not high, make the vehicle traveling data recorder has become a device. While in Korea, and Japan, and Russia or Taiwan region, driving recorder penetration is much higher than China's. Partly because the Government requires that every new car installation of vehicle traveling data recorder, on the other hand people realized the importance of traveling data recorder for traffic safety. Cath Kidston iPhone 6 Case
Traditional channels of vehicle traveling data recorder Cath Kidston iPhone 6 covers
Around the year 2010, initially in the East and there is no list of vehicle traveling data recorder, and later added to the automotive category directory. According to East of Beijing's own published data, sales of vehicle traveling data recorder the Jingdong last year ranked sixth of the consumer electronics.
One industry insider told familiar with driving recorder channel Lei Feng network, driving recorder now 60% to 70% sales are done online. But due to the through train, smoke, scalping and other cost increases, so its prices online sometimes are not lower than offline.
Below the line, vehicle traveling data recorder is generally issued through layers of, that is, in each province, to find a auto electronic products agents, before being sent to cities and counties all over, like car beauty shops, auto repair shops, etc.
Followed by Zhongguancun, Shenzhen huaqiang North, sanhao Street, Xujiahui electronic stores, but these places are now electric shocks.
Following is a May traffic recorder in Taobao and all brands of cat's sales ranking, for your reference.
The competitiveness of traditional vehicle traveling data recorder
Provide one vehicle traveling data recorder solutions the industry has told Lei feng's network, is currently in the Shenzhen team of vehicle traveling data recorder from early camera and camcorder solution team.
Kind of complicated products, most of the manufacturers do not have brand awareness, competition is usually best simply do flow, many rely on the scalp to increase sales.
Driving recorder's three main components including lens, DSP, and sensors. Lens testing, sensor debug and detail of the image determines the quality of a vehicle traveling data recorder. But these debugging is very subjective and no reference standards: for example, how to ensure sunny and cloudy but exposure can increase brightness, the transition from dark to light environment of the environment is smooth, and so on.
In addition, the current lens uneven standards of vehicle traveling data recorder market, camera manufacturers a lot, although there is a common standard, but no professional equipment to complete optical inspection.
Driving recorder brand first began to build technical barriers with the passage of time has ceased to exist, such as leaking seconds in the first two videos were conquered in succession by many manufacturers.
New vehicle traveling data recorder have a chance?
At at took founder Rayong told Lei Feng network, intelligent lane records instrument out zhihou, itself on has many imagine space, has many species play, do community, and security products,, while can hosted many function, like photo, and video share, and voice interactive or information synchronization,, more focused on experience and interactive, everyone can combined their of advantages to do such of things, let lane records instrument no longer is car within of a device.
Like stare at, Lu, Ding Dong or even flare, Car+ (the latter two are HUD, but also integrates the vehicle traveling data recorder features) such an up and comer, apart from the difference in product form, such products also can do a lot to improve: the integration of electronic dog, GPS navigation, and added new features such as video, collision warning algorithm.
Compared with the traditional driving recorder, change can be said to be functional and smart. But for them, the intelligent vehicle traveling data recorder has just started and not occupying a large share in the existing vehicle traveling data recorder. Just stare at a home, probably only 50,000 have been sold in the past year or so.
Summary
Currently there are two hundred or three hundred vehicle traveling data recorder makers "on their own", for they now divide or separate sites of the stage, and this situation will continue for a very long time. So the market needs a superstar of the vehicle traveling data recorder to promote the development of vehicle traveling data recorder market, so that more people notice vehicle traveling data recorder this product exists.
Traditional traffic recorder brands scattered, mostly OEM style complex features a single, ranging in price from 200 Yuan to 1000 Yuan, but still can not find a "benchmark" products.
But as the new vehicle traveling data recorder began to enter the market, it's not just recorded road condition cameras, it will also take pictures, share video, navigation, and micro-credit, QQ connection testing in-car air quality. If the function can meet the needs of owners, in the Red Sea which might even develop another piece of blue ocean.
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