On March 22, 2015 China IT Summit of leaders held in Shenzhen, youku CEO Victor Koo potatoes accepted Sina science and technology, said in an interview, youku's future strategy focusing on potatoes, Web content (homemade, and PGC, UGC) would be preferred.
Thoughts on the video Web site strategy, I am sure that potatoes than youku CEO, or how they are United States companies take the lead in big brother, I ate a meal did not move bricks under guy, but that doesn't stop me thinking, and I write fantasy, hanging out, so that more people know. Thanks to the Internet.
At present, the video site to are looking for breakthroughs, break old bought the copyright of models and profit from copyright. Not to say that this model is not good, model can make money on the Internet there is no bad, the problem is a means of directly making money on the Internet did not increase significantly increased, more and more money to invest in the Internet, areas where each can earn money whenever it may, are crowded with players. As a result, video site more and more players, more ostentatious Hao joined in. Hao GE Money shit, after holding one, and every minute thing. Moschino iPhone 6 Plus Case
Meanwhile, quality content, specifically, was able to attract the user's content did not increase, the result is far from rich monks get copyright, sell advertising, selling member, monk to pick up some of the leftovers cold hot without money, talk to live. Rich monk, we leave aside, the monk said not only about money. Moschino iPhone 6 plus cover
No money there in the monk's Bowl leftovers, can live for some time, but only for a while, in the long run, definitely starve to death. Internet have a natural monopoly, and easily, marginal cost is low, winner, video website is no exception, must be a monopolistic situation.
How to deal with this situation? Lu has three. First, defrocked, and no longer as a Buddhist monk, but video sites playing little as monk, except when the monk, he can't do anything else, so this article will not work. Another one is for a less intense and not because less money can't buy porridge Temple. Last one was going out from the temple, to beg for a living.
Now, regardless of the rich without money have gone II road: self-restraint. Self has many benefits, for example, imagine a wider space. Direct buy limited maneuverability, IP was not, after all, own, circle has been drawn up, so big, you can't ring, my own prison. If it's homemade, IP is their own, in addition to selling advertising, selling member can sell around book t-key chains, dolls, mugs, can sell a sell. Can do a sequel, after all, can do many things. Costs not so much. Tencent bought the voice of Internet copyright has spent 200 million soft money, cool beans purchased drama Pinocchio uses $ 560, attention, dollars, set a $ 280,000. If you spend the money on top of homemade, how much you can make. So much content, should be able to have a fire. As long as there is a fire, it had. Even without a fire, so much content can attract a lot of clicks. Moreover, the continuity of the purchased content cannot be guaranteed, often on a fire, next may not necessarily be the same site in play. This equates to do wedding dress for someone else. Besides, purchased content is not necessarily can be phenomenal, is also risky. For example of the Pinocchio, though, and you are the stars of the drama, but it is not enough to guarantee it can be brilliant. Panda and Dragon is a cat character of cats, but they are no competition. Say the voice of, second girl girl know, who can guarantee that part II of the third part will be able to continue treatment, first praised women as men embrace beauty of the flowers, the second and the third not. And also broadcasting that you purchase content or other risks. Coupled with the purchase of content restricted and unable to fully develop (maybe the barrage had left), as some hospitals, cancer cancer treat you as soon, instead of surgery, and cancer chemotherapy, the last ending of traditional Chinese medicine, one-stop service, squeezing out all the values are.
However, the benefits of self is not eternal, will change. If the self-made success, the monk with money involved, and incisively played out his money advantage. That's buy buy buy. They buy not go content with copyright, but they can buy go making content of people, you side United States Idol red again all over the, I side with United States Idol of original class horses--clean health of Boyle are not for--making beauty Lee Caine Idol, and beauty Emperor Idol, and White House Idol, and Uncle Sam Idol, on not letter Rob not to you half click. Intellectual property lawsuits? It slowly. As long as the first half of the idol of the wind is gone, not how many hits. Lost, why not. At that time, people who create content worth rising with direct purchases of content, life is unbearable. At that time, or capital talking. Poor monk were cornered.
If the third way, is not the same. Alms directly asking users for money, Buddhist monks have the money became less important. Regardless of is poor monk also is rich monk, only sticky live has user to alms success, although poor monk not like rich monk, props more boutique content more, but, we to note to, UGC is a very wonderful of things, it can attract hardcore user--imagine about, if you spent 1.5 hours, check information, hold inspiration, last processing out 500 word of comments put in has a website above, you wants to didn't want to know others on you of labor results how see? If someone despises, and did not disdain to the point, how do you react? If someone reviews, just scratch the itch, how do you react? If the number of points like like a rocket-like, how do you? They have got you hardcore? The footprints of fire, prove to yourself through the road did have a sense of emotion. So, for his written word form State is not the same? --Hard-core users are a strange group, once die-hard easily not to defect. Irons was able to attract users to vote. As the proverb says, a top ten black powder. If the video Web site to obtain a significant number of hardcore, the days would be better. Irons are going to other sites seen video, and comments on this site. This time, the video site is no longer a simple video site. This is a great game.
QQ is the starting point of netizens, micro-point of departure is a friend Mo Mo's starting point is friends with, then, is a new network, the starting point of the network is a hobby or a common view (all of the running man, like KK), are friends. This is another friend of aggregation. Once the aggregate success, then, is one of a kind, no matter how rich other video site, it's hard to copy this network. Friends along the way have been pioneers, such as watercress, know, Baidu post bar, shell, video site to them, with innate advantages attracted none of the swing user.
Of course, the road is different from the current mainstream view. At present, it was generally agreed that content comes first, with content, the video site can stand tall, stand firm. However, no different than this road to purchase content directly, only more and more narrow, and finally speak for money--money, you have a better idea, a better performer, able to ensure a high success rate. Meanwhile, fake IP becomes not so unattainable. In that case, why not choose a path that no one else?
154 votes
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